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專欄 - 從華爾街到硅谷

四問納斯達(dá)克非上市公司交易平臺(tái)

Dan Primack 2013年03月08日

Dan Primack專注于報(bào)道交易和交易撮合者,從美國(guó)金融業(yè)到風(fēng)險(xiǎn)投資業(yè)均有涉及。此前,Dan是湯森路透(Thomson Reuters)的自由編輯,推出了peHUB.com和peHUB Wire郵件服務(wù)。作為一名新聞工作者,Dan還曾在美國(guó)馬薩諸塞州羅克斯伯里經(jīng)營(yíng)一份社區(qū)報(bào)紙。目前他居住在波士頓附近。
納斯達(dá)克宣布與非上市攻勢(shì)股權(quán)交易領(lǐng)域排名第二的SharesPost共同成立一個(gè)非上市公司股票交易平臺(tái),但是目前有幾個(gè)問題亟待解答。這個(gè)平臺(tái)怎么賺錢?它的自動(dòng)化程度有多高?它的信息透明度如何?

????納斯達(dá)克OMX集團(tuán)(NASDAQ OMX Group)周三早間宣布,該公司已與非上市公司股權(quán)交易市場(chǎng)SharesPost共同成立了一家合資企業(yè),旨在“為尚未上市的成長(zhǎng)型公司提供一個(gè)杰出的股票交易市場(chǎng)?!?/p>

????雙方都沒有透露財(cái)務(wù)細(xì)節(jié),只是表示納斯達(dá)克將是控股股東。SharesPost創(chuàng)始人兼CEO格雷格?布羅格將擔(dān)任合資企業(yè)總裁,交易平臺(tái)計(jì)劃于2013年晚些時(shí)候推出(有待監(jiān)管機(jī)構(gòu)批準(zhǔn))。

????簡(jiǎn)言之,這是對(duì)非上市公司股份交易市場(chǎng)投下的重要信任一票,應(yīng)該能吸引更多新的參與者(包括交易員和發(fā)行公司)。SharesPost藉此名聲大噪。去年5月,美國(guó)證券交易委員會(huì)(SEC)曾因SharesPost沒有事先登記經(jīng)紀(jì)許可就擅自進(jìn)行證券交易提出控告(雙方后來(lái)以10萬(wàn)美元達(dá)成和解)。

????但周三的公告更多是一場(chǎng)市場(chǎng)推廣,不是對(duì)新平臺(tái)的實(shí)際解釋。下面這幾個(gè)問題依然有待解答:

????1.這家共同成立的公司如何賺錢?我猜想它會(huì)對(duì)交易員收取傭金,但公司需要支付掛牌費(fèi)嗎?另外,平臺(tái)將提供哪些目前SharesPost沒有提供的服務(wù)(數(shù)據(jù)、咨詢等)?是否計(jì)劃把這個(gè)平臺(tái)打造成主流的融資渠道?如果是這樣,未來(lái)將收取多少費(fèi)用?此外,納斯達(dá)克是否期待這個(gè)平臺(tái)成為重要?jiǎng)?chuàng)收部門?或者說,它是否會(huì)成為未來(lái)納斯達(dá)克贏得公開市場(chǎng)客戶的主要來(lái)源?

????2.自動(dòng)化程度多高?目前,非上市公司的股票市場(chǎng)很大程度上還是靠關(guān)系,需要很多的人際互動(dòng)。納斯達(dá)克打算改變這種現(xiàn)狀嗎?如果是這樣,它打算在多大程度上改變現(xiàn)狀?比如,將來(lái)我們會(huì)看到新興網(wǎng)絡(luò)公司Pinterest的高頻交易嗎?

????3.信息透明度怎么樣?納斯達(dá)克承諾新市場(chǎng)將是“透明的”,但沒有解釋其中含義。我猜測(cè)交易價(jià)格和交易量不會(huì)在Nasdaq.com等上公布——畢竟,這將是一個(gè)封閉的非上市平臺(tái)——但納斯達(dá)克表示,未來(lái)交易員獲得的標(biāo)的公司信息將比當(dāng)前非上市公司二級(jí)市場(chǎng)更多。

????4.為什么選擇SharesPost?納斯達(dá)克選擇了在非上市公司交易市場(chǎng)中排名第二的SharesPost,沒有嘗試與業(yè)內(nèi)排名第一的SecondMarket達(dá)成類似的交易。據(jù)稱,這個(gè)決定的根據(jù)是處于對(duì)SharesPost技術(shù)平臺(tái)的推崇。但也有傳言稱,財(cái)務(wù)考慮也起了一定作用。簡(jiǎn)言之,如果與SecondMarket達(dá)成交易,討價(jià)還價(jià)的過程會(huì)更艱難。(財(cái)富中文網(wǎng))

????譯者:楊智

????The NASDAQ OMX Group this morning announced that it has formed a joint venture with SharesPost, in order to "establish the preeminent marketplace for private growth companies."

????Neither side is disclosing financial details, except that NASDAQ (NDAQ) will be majority shareholder. SharesPost founder and CEO Greg Brogger will serve as president, with the platform to launch sometime later in 2013 (pending regulatory approvals).

????In short, this is a major vote of confidence for private trading markets -- and one that should help bring new participants to the table (both traders and issuers). It also is a much-needed reputational boost for SharesPost, which last May was charged by the SEC with engaging in securities transactions without first registering for the required broker-dealer license (the two sides later settled for $100,000).

????Today's announcement, however, was more of a marketing exercise than an actual explanation of the new platform. Here are some questions that we don't yet know the answers to:

????1. How will the joint venture make money? I'd assume that there will be commissions charged to traders, but will companies also be required to pay listing fees? Moreover, what types of services (data, advisory, etc.) might the platform offer that aren't currently offered by SharesPost? Does it plan to conduct primary capital raises and, if so, how much will it charge? Also would be interested to know if NASDAQ expects this platform to become a significant revenue generator, or if it's primarily a way for the exchange to ingratiate itself with future clients of its public market business.

????2. How much automation? Right now, the market for private shares is largely a relationship business that involves a lot of human touch. Is NASDAQ seeking to change that and, if so, by how much? For example, could we end up seeing high-frequency trading of Pinterest shares?

????3. How much info? NASDAQ is promising that the new market will be "transparent," but doesn't explain what that means. I'd assume that trading prices and volumes won't be available on Nasdaq.com, for example -- after all, this will be a closed private market -- but is NASDAQ saying that traders will get more underlying company information than currently do on private secondary markets?

????4. Why SharesPost? NASDAQ seems to have chosen the private market's number two player in SharesPost, without exploring a similar deal with top dog SecondMarket. It says the decision was based on an affinity for SharesPost's technology platform, but there also are whispers from multiple folks that financial considerations also played a role. In short, SecondMarket would have driven a harder bargain.

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